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October 19, 2014

Act Consultant, Author of 13 Books on CRM Software, Will Provide Demo Swiftpage Act! v17.

Fort Lauderdale, FL, October 17, 2014 — The ACT v17 Virtual Road Show will be held on Wednesday, October 22, 2014, from 12 PM. to 1:30 PM. EST. The event is sponsored by Tech Benders and will feature presentations by Karen Fredricks, the woman who wrote the book (actually 7 books) on Act!. Benjamin Lederer, Senior Project Manager for Act! at Swiftpage, will be the co-presenter. Admission is free but prior registration at is required


Attendees will have the opportunity to purchase Act! v17 at special discounted pricing and have a look at some of the new ACT v17 enhancements including:

E-marketing which means Act! users will have the ability to design and send e-marketing pieces in the newly designed editor and have more options for tracking their effectiveness directly within Act!.

Smart Task improvements that will allow the automation of future actions based on field changes.

Document Integration to popular tools including Dropbox, SharePoint and iCloud for better sharing of your information with your remote users.

Karen Fredricks, an ACT Certified Consultant, Platinum ACT VAR and Premier ACT Trainer, will also present tips for transforming an Act! database into a true CRM marketing machine. The event will conclude with a Question & Answer session in which participants can direct questions to either Ms. Fredricks or Mr. Lederer.

According to Fredricks, “I hold a similar event every year. I look forward to these events because they allow me to interact directly with so many ACT users and to show even the most experienced CRM users how to unleash the power of Act!.”

Act!, which has over 6 million users worldwide, is the top selling contact and customer management software. Designed to allow users to increase the effectiveness of their sales and marketing efforts, Act! integrates seamlessly with other popular software including Microsoft Office, Google and QuickBooks.

About Karen Fredricks

Karen Fredricks, President of Tech Benders, is the author of 13 books including seven books on Act!, as well as titles on SugarCRM, Outlook, Outlook Business Contact Manager and Microsoft Office Live. A well known expert in the field of customer relationship management (CRM) software, she was selected by to develop a series of Act! and Outlook training videos. Fredricks, who has over 20 years of experience, holds numerous software certifications and has an in-depth understanding of the operational, sales, and marketing requirements of businesses in a variety of industries.

About Tech Benders

Tech Benders specializes in CRM sales and marketing processes, custom Act! reports, Act! database repair and conversions, and discount Act! software. Tech Benders maintains offices in Florida and Oregon and uses state of the art tools to remotely support Act! users throughout the world.

For further information, contact Karen Fredricks of Tech Benders at 561-470-5450, Ext. 1. To register for the event go

Karen Fredricks
Tech Benders
Fort Lauderdale, FL
Tel. No.: (561) 470-5450


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